Category Archives: Search Engine Optimizing

The Top 6 Mistakes You’re Making With Your Website Copy

The Top 6 Mistakes You’re Making With Your Website Copy
When it’s time to create or update your company’s website, you’ll want to make it stand out and convert by avoiding these five mistakes. This can put you a step ahead of your competition.
Using too much “we” and “us” copy.
Nobody cares about how long your company has been in business or how many awards your top salespeople have won. Your readers want to know how you can benefit them and why they should buy from you. It’s all about them, not you.
Leave the “us” copy for the About page, and focus on the benefits (as opposed to features) that your products and services give your clients.
Forgetting to add keywords or meta data.
Visitors can’t find you if your website doesn’t rank in the search engines. Meta data are the keywords, title tags, alt tags and description that the search engines use to find your website. Make sure you have all for each page of your website.
Each page should also have high-ranking keywords in the copy itself. For example, if you’re a dentist in Denver, people are likely to type in “Denver dentist” or “dentist Denver” to find you in the search engines. Any SEO-trained copywriter can write meta data and optimize the pages with keywords, and your web designer may be able to also.
Not being clear about the next step.
Don’t leave your readers hanging-tell them where to go next and what to do when they get there. Each page of your website should have a call to action they can click and take the next step to a sale, appointment, or contact. Spell out what you want them to do, and they’ll do it.
Assuming the copy is grammatically correct.
It’s not correct unless the editor says it is. You may have excellent grammar and spelling skills, but even professional copywriters send their work to an editor. Most editors charge reasonable rates, and you’ll know your copy is top-notch when he or she is finished with it.
Using high-falutin’ words.
If your average visitor doesn’t understand industry jargon, leave it out of your website. If your average visitor doesn’t have a master’s degree or expect million-dollar verbiage, write to a 6th to 9th grade level. Make it easy for them to read your site. Keep it simple.
Trying to give too much information at once.
Don’t dump 20 pages of stuff on your readers. Keeping it simple also means keeping the volume of information down. Focus on the benefits of your product or service. If you offer several services, consider paring down to three for the website, and use the others as upsells later.
Readers will be confused if you offer too much, and confused minds won’t buy.
These five mistakes are so common that at least half of all websites are making at least one of them. Take a look at your own website and make any necessary corrections. You’ll be surprised at how much longer visitors stay and how many move through your sales funnel.

Alternative Text and the Effect on SEO

Alternative Text and the Effect on SEO
Tagging every image on a site with an alternate image text tag is very important to SEO. This is because the search engines cannot understand an image on a webpage without text that tells it what that image is specifically. Therefore, these images affect rankings and keyword density.
Images are everywhere on the internet and the use of images is commonplace. The axiom of “a picture is worth a thousand words” is true. A picture can illustrate a point better than any amount of words because the user can look at the picture and understand what is happening instead of trying to picture it in their own head. There is a lot of detail that can be lost in translation between a group of words and the picture that the user has in his or her own head.
The problem with this method is that the picture cannot be understood by the search engine. This means that the search engine will not be able to rank or understand the content. Therefore, it needs helps to understand what the picture is about in the first place. This is where alternate text helps a search engine determine relevance as it relates to a keyword.
The major factor this affects is keyword density. Even though most people do not take keyword density as seriously as in the past, it is still a key element in deciding how to rank a web page in the SERPs. If nothing else, the search engines look at keyword density to determine if the text is spammy in nature. Therefore, the search engines still look at this factor and give weight to this issue.
Alternative text does seem to help web pages rank higher in the SERPs when compared to those web pages that do not have alternate text associated with their images. Therefore, it is a very smart idea for the business to include alt text in their web site design plans. This alt text will help them rank higher in the search engines, which will ultimately lead to greater revenues over the course of the year.
In the internet marketing world, a small advantage built up over time adds up to a major advantage over time. This means that a person or business will develop an insurmountable advantage over their competitors when they focus their SEO efforts on the right things. Alt text may be one of the most overlooked parts of SEO. Therefore, a business can gain a lot of ground by doing the little things that other businesses just are not doing.

Web Design: Why You Should Consider Using Responsive Web Design

Web Design: Why You Should Consider Using Responsive Web Design
Responsive Web design is a design method that involves making one version of a website that works no matter what type of device you’re using. When a site is put together in this way, you could navigate to the same page on a desktop computer running Chrome, an iPhone running mobile Safari, or an Android tablet running the stock browser, and see the same site, just visually adjusted for the screen size you’re viewing it on. In addition to the convenience this provides users who don’t have to navigate a mobile version for content they’re used to seeing on a desktop site, there are a number of other reasons your company could benefit from utilizing responsive Web design.
One reason to consider using responsive design is because it allows you to keep the same content across all of your different devices. Now, instead of having to change text, images, or other content on several versions of pages for desktop and mobile, you can now make one change and have it reflected across all of the devices your content appears on. This is helpful both to your visitors and search engines that only have to crawl one version of the content on your website.
Speaking of search engines, another benefit to using responsive Web design is the ability to avoid potential issues with duplicate content. There are instances where your website could be penalized for having the same content on two different pages, even though one is a desktop version and another is a mobile version of the same page. By creating one page and having it adjust to the device the page is being viewed on, this problem can be avoided entirely.
There’s another SEO benefit that responsive design can add to your site, and that’s in the area of inbound links. When your website has two separate versions for desktop and mobile, the mobile versions of pages often have their own URLs. Because search engines factor links into the total equation of how highly a page should rank in search results, and desktop pages get the most inbound links, your mobile rankings can suffer as a result. By keeping desktop and mobile URLs the same through the use of responsive Web design, you can be sure that your desktop and mobile rankings all see the benefit of any inbound links you receive.
When you’re looking to have your next website put together, consider utilizing responsive Web design. It can simplify things on the content management side, as well as help your search engine optimization efforts.