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There are three reasons why Tencent chose to open public platforms. “Inspired by what happened with the games and video industries, I told the Tencent board I believed there was massive room for growth in the China music market,” says Ng. The China market was somewhere nobody expected growth so when we were negotiating terms with the labels we were able to secure deals that left room for making a profit. Whether you’re playing a live game, or bouncing from room to room chatting, there are thousands of people hanging out together on QQ Games right now chatting, competing, flirting, ranting, making friends, and playing games. That is because playing Domino QQ online is quite a bit different than playing in your own home. Domino QQ online menyediakan kepada anda hadiah-hadiah yang penuh manfaat dan sangat luar biasa mendatangkan kepada anda kejutan yang paling istimewa. Layanan hebat tersebut akan mampu menciptakan semua kejutan yang bisa anda capai dengan mudah dan instan. Didalamnya anda akan bisa bebas menikmati penghasilan yang amat luar biasa dadakan.
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However, if you’re asking whether these two competitors will become a threat to Tencent in the China market, I would probably say no, not that much. Ng argues that Tencent is happy to license this music to competitors of QQ Music at a fair rate – but only if these platforms operate a paid-for service and follow basic anti-piracy rules. And get this: unlike Spotify, Deezer, TIDAL, Pandora and pretty much any other standalone music streaming service in existence, QQ Music is consistently profitable (just like its parent company). Of its 15m subscriber base – 10m of which are on QQ Music – Ng says 70% of users pay the lowest tier, with 20-25% paying the highest price. Plus, if every music portal charges 40 Hong Kong dollars a month and a price war breaks out, if you want to charge a higher price users aren’t going to subscribe. Two years ago we tailor-made Joox and expanded to Hong Kong, Thailand, Malaysia, Indonesia and we are now expanding to the India market. If Tencent satisfied with three business models, it might face growth ceiling in the next few years.
Recently we have renewed our exclusive deals with them because they were very pleased with what we have done for the past few years. As the exclusive digital distributor for Warner and Sony’s catalogues in the region, the firm actually sets the terms rival services must pay to license this content. As the sole distributor for Sony Music, Warner Music and a lot of different independent labels, we have successfully migrated all of their content to the paid model pool. Warner and Sony Music have given us the exclusive rights for two years – giving us a chance to fix the market and see how it goes. Universal remains without an exclusive deal in china. In order to make the industry healthier and grow revenue from streaming in the China market, I believe that Universal should consider giving us a chance. The enterprises philosophy of Tencent, which is imitate, exceed and copy others creative idea, interrupted creative environment of internet industry and caused many complaints and reproach.